I’ve been told I’m “a bit much” more times than I can count. Too bubbly.

Too informal. Too many emojis. Apparently, sending memes and using “😂” in follow-ups isn’t very sales.

But guess what? It works.

When I first got into sales, I thought I had to follow a formula: corporate tone, crisp emails, a polished LinkedIn persona. But it felt off forced. Like wearing someone else’s blazer that didn’t quite fit. And if I was cringing while writing it, why would anyone want to read it?

So I stopped trying to sound like everyone else and leaned into sounding like me.

That means sending voice notes instead of soulless cold messages. It means referencing my cat (Midnight, king of chaos) in a subject line. It means showing up on video calls with energy, empathy, and the occasional “did we just become best friends?” moment with a prospect.

It’s not for everyone – and that’s the point.

Some people want suits, not sass. And that’s absolutely fine. But the world is changing. Buyers are younger, more time-poor, and more human than ever. They don’t want a pitch deck, they want a partner. Someone who gets their problem, cuts the fluff, and makes the conversation enjoyable.

That doesn’t mean personality replaces skill. You still need to know your stuff. But bringing your full self to the table makes everything easier, rapport, trust, objection handling, even negotiation.

I’ve had prospects say, “I wasn’t going to reply, but your message made me smile.” I’ve had meetings booked off the back of voice notes and videos that would never have happened with a generic email. And I’ve had deals close because I built a real relationship – not just a sales funnel.
Your weird is your superpower. Your quirks are the hook.

So no, I won’t tone it down. I won’t be the carbon-copy AE with a cookie-cutter pitch. I refuse to be pigeonholed into a version of professional that doesn’t reflect who I am.

Because when you bring a little sass to the sales floor?

That’s when the magic happens.